Traditional products in the modern edition - implementation of BrandNet® netting
Nowadays, manufacturers who want to increase sales and make consumers happy with their produce face the challenge of distinguishing their meat products. The difficulty of this task is further enhanced by the specificity of the meat industry. Here products are presented not on the shelf, but in the traditional fridge counter - basically with no distinction of the manufacturer's brand whatsoever. Bacówka Traditional Goods solved this problem in an interesting way - by implementing a new packaging - BrandNet® netting with a label.
In order to appropriately plan the new product promotion strategy, its strengths were first identified.
-The fundamental advantage provided by Bacówka Traditional goods is the quality and traditional produce of offered meats. The unique taste and aroma of cured meats is guaranteed by carefully selected meat cuts with the addition of a properly selected spice mix and smoking in alder, beech or juniper smoke, constantly complying with strict production procedures - says Iwona Kuźmińska-Wątroba, manager of Bacówka. The adopted strategy gives a solid basis for further marketing of the product and guarantees the reputation of premium quality cold cuts producer.
In order to emphasize the traditional character and high quality of Bacówka products in a special and modern way, it was decided to implement the BrandNet® netting with a label. This is on the one hand a top-quality package for meat products, and on the other - an interesting marketing tool for every meat producer that sees the need for active communication with the customer at every stage of the sales process. Point-of-sale advertising brings the most impact and the product with the individual message looks completely different from the usual competition, is original and attractive. What's more - the label emphasizes the natural and festive nature of the charcuterie, which was specially prepared for the Easter tables. It is difficult to come up with a more creative way to draw customers’ attention to your products.
The use of modern packaging is also part of the strategy of Bacówka company, which has been developing the production of high quality non-GLUTEN products and the line NO PRESERVATIVES for many years. This corresponds with the latest market trends, meeting the needs of the most demanding customers.
With the implementation of the BrandNet® netting, the unique combination of high-quality product and suitably selected packaging turned out to be a success story, proving that tradition and modernity can go hand in hand.