The daily work of the marketer is a constant search for inspiration, stimulating creativity and getting to know the trends. It is no different in the meat industry!
What if once a year, the most important people involved in the marketing in the meat industry could come together in one place to exchange experiences, discover trends, hear expert advice, get to know the key information and get inspiration? Until recently it was impossible - today it is available at your fingertips!
In conversations with our customers we’ve heard for numerous times that there is a need to organize an event that would be a platform for knowledge exchange for meat marketers. Hence the idea for the conference #HAM, bite off your chunk of meat marketing. The first edition of the event took place on 9 June in Prime Hotel in Bytom. The first edition - because today we already know that this event will take be held annually.
The conference was attended by more than 200 people from nearly 70 meat plants and companies from the industry. The event was divided into several parts. The day with #HAM started with a set of lectures of invited experts. The first was Piotr Dziubek from the Nomax Group, who in his Warm Up gave some advice on what to do in order to avoid marketing failures. It was a great introduction to the electrifying lecture by Kamil Bolek, who answered the question: A well-done celebrity or a rare microfluencer? He showed us an amazing world of influencer marketing, the world of advertising and non-advertising at the same time. Grzegorz Mech of the Gfk Institute, who used hard data, statistics and analysis, painted Poles self-portrait, talking about the preferences of Poles in the category of smoked meat. Jacek Stryczynski, Lionbridge's first speaker after the break, gave a presentation on practical meat marketing in various cultures. Just after him, Paweł Tkaczyk gave some examples of how to tell Stories that open wallets, and charmed the audience. Then the stage was taken by Robert Lis, who presented Challenges and Good Packaging Design Practices and used them to market products. Before the next break, the audience was energized Iza Bernau-Ławniczak, who showed how our brain works and pointed out Where do good ideas come from? After the break, we started a block of speeches with a slightly more technical character. Anna Dyc presented Innovations in freezing technologies as a marketing tool in the meat industry, and just after that, Witold Kilijanski demonstrated in a very interesting way a new approach to working with data in How to see and understand more? Jarek Dudek also appeared on the stage with his recipe on fried internet marketing, addressing SEO and SEM issues. The last but not the least was Michał Wójcik with the subject Fair sales - how easy to say in which he stigmatized the wrong practices of clients, sellers and bosses, and gave some good advice on how to be honest in sales. The next part of the event, the discussion panel, began just after his speech. It focused around the topic of Traditional meat business in modern surroundings and was discussed by Anna Domagała (Nomax Group), Jacek Stryczynski (Lionbridge), Barbara Bisz (Polo market), Robert Lis (DS Smith), Grzegorz Mech (Gfk Institute) and Michał Wójcik (Sandler Training). The discussion can be summarised to the following point - despite the fact that the meat industry is exceptionally traditional and focused on emphasizing exactly this feature, there is a space where all market participants can benefit from innovative solutions and multidirectional contacts. The conference was closed with the evening banquet, during which invited guests had the opportunity to integrate, freely exchange experiences and build relationships.
The event was a great success for the entire meat industry, which has demonstrated its openness to sharing knowledge and inspiration, establishing new relationships, and confirming the desire for joint development. We invite you to the next edition of the conference #HAM!
Presentations of our experts are available at:
In the near future there will also be video footage available