A wide selection of products available in a variety of distribution channels results in the fact, that customers often do not know what to choose. Time after time, we purchase instinctively, acting on impulse.
Usually, the packaging of the product is its only spokesman, and an attractive and functional appearance of the meat product takes a role of a key element in product promotion. For this reason, it is worth making your product stand out – especially in the traditional display cabinet, where most of the meats do not have any signs of the manufacturer’s brand. The innovative idea of branding of meat products with a BrandNet® - netting with a label - was appreciated by Gzella and thanks to our joint efforts, we can now enjoy the first effects of the new implementation.
In Gzella, BrandNet® netting replaced a film packaging method, which was also a current method of branding of company’s meat products. The goal of this change was to support the wholesale recipients of Gzella’s offer, at the same time making the product stand out in a variety of distribution channels. Gzella actively supports PR and marketing actions, highlighting the quality of meats from Bory Tucholskie. Putting the marketing message directly on the product is designed to draw customers’ attention, interest them, and at the same time to convey particular marketing content and increase brand recognition among Gzella’s product consumers.
Gzella is consequently implementing the designed marketing strategy, the aim of which is to maintain the brand image associated with regional products of a consistent, high quality. By the use of a new branding method, customers looking for meats from Bory Tucholskie have now got the possibility to self-identify the product in conventional channel of distribution. Thanks to that, they can select the product of the favourite brand, well-known for its quality and taste.