According to the research, most consumers pay attention to the origin of the product and the fact that is was produced in Poland is an incentive to buy it.
Our purchasing decisions are also influenced by emotions, which is what we feel about a given product and for that reason the packaging is of great importance. To date, the creation of an attractive marketing message has only been reserved for sliced products available in packages. On the other hand, over 55% of meat consumers in Poland buy using so-called traditional channels: meat shops, local shops, markets and meat stalls in supermarkets.
Thanks to the innovative BrandNet® ribbon it is possible to emphasize the essential qualities of the product in terms of: special quality, composition, unique taste and origin of the product.
BrandNet® is a great way to simplify your shopping decision as it is well known that the lack of recognition of the product can be a brake on its sale.
For all inquiries please contact our sales managers and customer service.